Case study of MIS

Case study 1

Chapter 3 – Achieving competitive advantage with information system

Case 3 : Business problem-solving case

Can this Bookstore be saved?

1.Use the value chain and competitive forces models to evaluate the impact of the Internet on book publisher and book retail stores such as Barnes & Noble

Traditional competitors

All firm that share market space with other competitor who continously devising new, more efficient ways to produce by introducing new product and services. The impact tradisional competitor to the B & N is the competitor such as amazon can gain the competitive advantages because B & N kicked Around the idea of selling books online.

New market entrants

Reduce barriers to entry such as the need for sales force, access to channel, and physical asset. It provides a technology for driving business processes that makes other things easier to do. B & N still use the same strategy , driving both regional chains and small independent bookstore out of business with its aggressive pricing tactics and unbeatable inventory. This industry have high barriers to entry but many company use the new strategy which use the  selling books online like amazon.

Substitute product and services

In the industry there are some of substitute that the customers might use if our product have a problem. With the new technology it can create new substitute all the time. The customer may use the Amazon because their company have use the new strategy, the books online. The customer more prefer to the book online becase it more easy to use.

Customers

Shifts bargaining power to customers due to the availability of global price and product information. The impact to the B&N is they may lose the customer because customer may choose the easy way to get the product or the book that they want to without go to the bookstore. Amozon holds a patent on the one-click shopping.

Suppliers

The market power of suppliers can have a significant impact on firm profits. Tend to raise bargaining power over suppliers in procuring product and service. Suppliers can benefit from reduced barriers to entry and form the elimination of distributors and other intermediaries standing between them and their user. The suppliers may choose the Amazon than B&N beacuse Amazon sell more book than the B&N.

         2.How did Barnes and Noble change its business model to deal with the Internet and e-book technology?

Barnes and Noble change its business model to deal with the Internet and e-book technology becauseto focus more on the e-content market with their Nook they are also developing technologies to get consumers into their stores. In-store sales have been reduced due to new technologies and Barnes & Noble is using apps on the Nook to get consumer. Barnes and Noble do this to capitalize their profitable retail stores.Beside, want toexpand digital content, lead the digital education marketby develop techniques and they also should sell something innovation and attractive things to deal with internet and e-book technology. People in the stores Barnes & Noble is also trying to create a different experience for them to experimented with expanding spaces for activities like games and toys they also have made more display room for the Nook tablets and their e-content all of these changes that Barnes & Noble is making are a direct attempt to deal with the rise of internet and e-book technology.

 

           3.Will Barnes & Noble’s new strategy be successful? Explain your answer.

Yes, B&N new strategy be successful with before e-commerce reshaped the landscape, its superstores forced smaller rivals into “most titles offered” wars. Although that strategy is  boosting the company’s bottom line, publishers worry it may also drive book lovers to Amazon, com Inc., which says its physical book sales are still growing. There are also plans to experiment with slightly smaller stores in malls. B& N has been experimenting with ways to drive traffic to its physical stores. The new strategy can successful is drive e-book readers and the only retailer offering an extensive inventory of physical books.

4.Is there anything else Barnes & Noble and the book publishers should be doing to stimulate more business?

Yes,currently the more visibility a book has,the more likely readers want to purchase it.Since that,they need to capitalize their profitable retail stores,develop small local company based shops,expand digital content,lead the digital education market and develop marketing techniques to drive e-book readers to purchase print books.In order to stimulate more business,they should also sell something innovative and attractive such as audio books.Perhaps,they should launched B&N’s member card soon to allow their members to get speciality binding with B&N book stores.

Case study 2

Chapter 7 – Telecommunication, The internet, and Wireless Technology.

Case 1 : Interactive session – Organizations

The battle over Net Neutrality

   1.What is network neutrality? Why has the Internet operated under net neutrality up to this points in time?

Network neutrality is the idea that Internet Service providers must allow customer equal access to content and applications, regardless of the source or nature of the content. All the Internet traffic treated equally; first come, first served by internet backbone owners. It is because Internet is neutral to build on phone line which to common carriage law. This law phone companies to treat all calls and customers equally and cannot offer extra benefits to customer. Itswilling to pay higher premium for faster and clearer calls.

    2.Who’s in favor of net neutrality? Who’s opposed?  Why?

Net neutrality is the idea that Internet Service Providers must allow customers equal access to content and application regardless of the source or nature of the content. I would like to say that most of people that in favor of Net neutrality are Moveon.org, the Christian coalition, The American Library Association, data-intensive Web business such as Netflix and Google, every major consumer group, and a host of bloggers and small business. They argue that differentiated pricing would impose heavy costs on heavy bandwidth users such as You-tube, Skype, and other innovative service, preventing high-bandwidth startup companies from gaining traction.

Other than that, Net neutrality supporters also argue that without net neutrality, ISPs that are also cable companies, such as Comcast, might block online streaming video from Netflix or Hulu in order to force customers to use the cable company’s on demand movie rental services. And because of the free services, dissatisfied customers will switch to providers who enforce net neutrality.

   3.What would be the impact on individual users, businesses, and goverment if Internet providers switched to a tiered service model for transmission over land lines as well as wireless?

Tiered service structures allow user to select from a small set of tiers at progressively increasing price points to receve the products best suited to their needs. The tiered service model such a system are frequently seen in the telecommunications field, specifically when it comes to wireless services, digital and cable television options and broadband internet access. This also seen in charging different prices for services such as one’s internet connection and the number of cable television channels one has access to. The impact to the individual user is tiered services help to keep quality of service standard for high profile application like streaming video or VoIP. The impact for services when use the tiered services is internet provider company wll decrease their cost because net neutrality advocates argue that differentiated pricing would impose heavy cost on heavy bandwidth user such as Youtube, skype and other. Regulation is the impact for the goverment. The goverment required to provide information regarding internet speeds and service to their subscribers and could not block access to sites or products that complete against their own product.

   4.Are you in favor of legislation enforcing network neutrality? Why or why not?

No because there are some effect. Their effect is the regulation did not officially safeguard net neutrality. That means the wireless providers may black applications that use to much bandwidths. Second of the favor of legislation enforcing network neutrality is wireless providers have already moved to develop tiered plans. That means services fees is high and online intent providers have stuck. Lastly prevent telecommunications and cable company from charging different prices. It means,the company charge the users with the same prices even users different quota.

Case study  3

Chapter 10 – E-commerce : Digital Markets, Digital Goods.

Case  2 : Interactive session – Technology.

Will Mobile Technology put Orbitz in the Lead?

  1.How important is mobile technology in Orbitz’s business strategy? Why?

The mobile technology is very important for Orbitz’s business strategy. This can be explaining by the beginning of Orbitz company established, Orbitz distinguished itself as a leader in mobile technology. With the mobile technology as their important business strategy, Orbitz can reduce significantly their cost thus it also brings a lot of benefits to their customers. The number of people who book the hotel with mobile devices is growing every day. Mobile booking nowadays, is a booking through special applications or mobile versions of the sites. Today that kind of reservation is especially in great demand among business traveler. Travelers very appreciate the mobility and the ability to solve problems “here and now”. With mobile applications Orbitz.com and mobile version of the site, they can easily book a room, rent a car or buy an airplane ticket, regardless of location, and thus quickly adapt to changing circumstances or be able to change their schedule. Also in many conditions, it saves their time and provides maximum comfort and convenience when selecting destinations. Orbitz also can identify which is their consumer is constantly using the smartphones or tablets when travelling. By looking in this importance, Orbitz launched different apps for iphone, android and window.

  

  2.What people, organization and technology issues did Orbitz need to address in its mobile strategy?

Individual users

Enable mobile users to view average wait times for airport security lines, locate available WI-FI services at airport, compute check in delays & taxi line wait times & new weather and traffic conditions. Users of any Web enabled device could access capabilities similar to any full-screen e-commerce site.

Organizations

Orbitz m-commerce platform needed to be customized for each firm. For business mobile web site delivers the same set of tools enjoyed by the consumer market while incorporating features.

Technology

Upgraded to respond to swiping gestures, expedite touch transactions and accommodate the small screen size of any web-enabled mobile device. GPS and improved search capabilities enable consumers to locate nearby hotels and conduct price and distance.

  3.Why are mobile phone users much more likely to book same-day hotel room or airline reservations?

Orbitz enabled mobile users to view average wait times for airports security lines,locate available wifi services at airports,compute check-in delays and taxi line wait times and view wheather and traffic conditions.

The Orbitz also instituded mobile exclusive same-day deals, called Mobile Steals,available both on the m-commerce site and through the Hotels by Orbitz app available  for iPhone and android service.

Consumer save up to 50% of the standard rate.While only 12% to 14% of traditional e-commerce Web Site shoppers want to reserve a room for the day on which they are searching smart phone and other mobile users  book for the same night between 50% to 60% of the time because they are more likely to be traveling and need a room at the last minute.

  4.What role does Orbitz for Business play in the company’s business strategy?

Firstly, role does Orbitz for Business play in the company’s business strategy is distinguished itself as a leader in mobile technology to offer mobile Web site. Then, resign its mobile Web site. Orbitz want to be the first-to-market with an m-commerce site designed in market segmentation.

Besides that, role does Orbitz for Business play in the company’s business strategy is to upgrade again m-commerce.The main objective is to create mobile HTML Web pages. Orbits also tout the ability to book a hotel room in just 3 tap. The main reason is to focus on profitable than airline reservations in the large market.

Others role of Orbitz is to enhanced its iOS and android apps.  Orbitz wants to cut down the number of step required in processes to search for and make reservations for their. The other role does Orbitz for Business play in the company’s business strategy is increased transaction speed. This role plays to attract Orbitz new customers.

  5.How successful is Orbitz’s mobile strategy? Explain your answer.

From the beginning, Orbitz distinguished itself as the leader in mobile technology. Talking about Orbitz’s mobile strategy, Orbitz had becomes the first travel company to offer mobile website back then. During the years followed, Orbitz made many enhancements to its mobile services. Later on, Orbitz keep on upgrading their website to ensure they have the competitive advantage to compete with other travel companies.

It is important to say that Orbitz’s mobile strategy has become successful since Orbitz has dedicated technology teams that are focused on building the experience and products for each different channel. Orbitz’s team has been incorporating the best practices for selling flights, hotels and cars for both iphone and android to ensure that their experience is consistent with the overall app operating system standards.

Other than that, we can see the successful of Orbitz’s mobile strategy by looking at the 110 percent increase in visits and also has generated 90 percent of its sales from the hotel. The most important is that the increases of transaction speed provided by Orbitz’s mobile application will attract the customer since most of travellers need something competence. By making the investment in application and mobile site, it would be the best strategy practice for orbitz as prediction, most consumers will move to the mobile site for their travel plans. Just remember that the main objective should be to try and provide your customers the maximum benefit they can ever get from the use of a mobile app.